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Reframing complex promotions into clear, flexible shopping journeys
- CLIENT
- Retail platform
- INDUSTRY
- Retail & e-commerce
- ROLE & SCOPE
- Senior Digital Product Designer — Promotion model research, offer rules, user flows and reusable components
- Capabilities
- E-commerce UXOffer logic
A retail platform needed to support different promotional offers within its shopping experience. Customers needed to understand which offers they qualified for and how to access them, while the design needed flexibility as promotion requirements evolved.
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