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Optimising flight booking conversion & next-gen IBE architecture
- CLIENT
- International airline
- INDUSTRY
- Aviation
- ROLE & SCOPE
- Senior Digital Product Designer — Phase 1 · Booking optimisation, Phase 2 · Design system
- Capabilities
- Design systemResearch & testing
An international airline wanted to improve its digital booking experience, helping customers complete bookings, manage changes and redeem rewards more easily.
A closer look at the work
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